Key takeaways
In the United States, retail media was worth more than $30 billion in 2021.
Retail media networks (RMNs) are growing by more than 10 percent year-over-year in the United Kingdom.
Distinctive challenges and opportunities within European, Middle Eastern, and African (EMEA) markets create potential opportunities for retail media networks (RMNs) as well as different considerations in execution.
For all the headlines about e-commerce over the past decade, the reality is that online sales were, until two years ago, just a small fraction of total retail revenue.
